SXL

Southern Cross Media Group

Media & Entertainment

Southern Cross Media Group (SXL) is an Australian media company with the largest commercial radio footprint in Australia, connecting metro and regional communities. It operates radio networks like Triple M and The Hit Network, and the LiSTNR digital audio app, offering radio, podcasts, music, and sport content. SXL generates revenue through advertising sales across its radio and digital platforms.

Short position

short percentage0.46%

reported shorts2.2M

shares on issue478.779M

Southern Cross Media Group (ASX:SXL) has 0.46% of its shares on issue reported as short positions as of 5 Oct 2026, or about 2,178,671 shares. Over the past 30 days that figure has been broadly flat, and over 90 days it has risen 0.07 percentage points. Its highest recorded short interest was 10.52% in November 2022. SXL is classified in the Media & Entertainment industry. All figures come from official ASIC short position reports, published with a four trading-day (T+4) delay.

Price & short interest

Toggle series, zoom, and compare · ASIC daily, T+4

Southern Cross Media Group (SXL) News

Latest articles and price-sensitive announcements with AI sentiment classification.

Kalkine

Neutral

1d ago

Can Southern Cross (ASX:SXL) Deliver Its Merger Savings?

Highlights The first combined year shows revenue scale and a small statutory loss. Radio stayed steady while television and publishing added reach. A large cost program and the first covenant test are the next markers. Southern Cross Media Group (ASX:SXL), now the owner of the Triple M and Hit radio networks alongside a free-to-air television network, a streaming service and Western Australian newspapers, is being judged on how quickly it can turn merger scale into savings. The market is weig...

Kalkine

Neutral

2d ago

Why Is Southern Cross Media Leaning on Costs (ASX:SXL)?

Highlights Full-year profit fell sharply even as the merged group gained audience and market share. Synergies arrived a year early and a new bank facility pushed debt maturities out. The advertising outlook is described as short and volatile, keeping costs in focus. Southern Cross Media (ASX:SXL) is leaning hard on cost savings as the merged radio and television group works through a bruising advertising market, reporting a steep fall in full-year profit even as audiences and market share imp...

Kalkine

Neutral

2d ago

Which Audiences Can Southern Cross Media (ASX:SXL) Give CommSec?

Highlights Southern Cross Media Group has joined a cross-media partnership to launch a daily financial news platform called The CommSec Desk. The initiative spans the group's radio, television and digital channels alongside a major national news publisher. The company is also asking owners of the stock to approve a new corporate name and listing code at its November meeting. Southern Cross Media Group (ASX:SXL) has this week been named as a partner in The CommSec Desk, a new cross-media finan...

ASXPrice sensitive

Neutral

1 Oct

Change of Director's Interest Notice

director_dealing announcement

ASXPrice sensitive

Neutral

1 Oct

Notice of Annual General Meeting and Proxy Form

other announcement

ASXPrice sensitive

Neutral

27 Sept

Initial Director's Interest Notice

other announcement

ASXPrice sensitive

Neutral

27 Sept

Initial Director's Interest Notice

other announcement

Kalkine

Neutral

25 Sept

Why Is Southern Cross Media Group Ltd (ASX:SXL) Drawing Attention as Media Trends Evolve?

Highlights Sector rotation can become more pronounced when rates rise and risk appetite weakens. Southern Cross Media Group Ltd offers a live-session example of how communication shares can be read against that shift. The key question is whether recurring demand and execution remains visible despite wider market noise. With global equities under pressure and bond markets resetting expectations, the Australian session begins with a stronger emphasis on selectivity. For Southern Cross Media Gro...

ASXPrice sensitive

Neutral

22 Sept

Mark McGowan and Karen Stocks to be appointed as Directors

other announcement

ASXPrice sensitive

Neutral

6 Sept

Board Leadership Change and Enhanced Governance Framework

other announcement

Google News

Neutral

4 Sept

Southern Cross Media (ASX:SXL): Building a Larger Media Platform While Navigating Advertising Weakness - Kalkine

Southern Cross Media (ASX:SXL): Building a Larger Media Platform While Navigating Advertising Weakness  Kalkine

ASXPrice sensitive

Neutral

3 Sept

Notification regarding unquoted securities - SXL

other announcement

Motley Fool

Neutral

24 Aug

Southern Cross Gold reports drilling results

Southern Cross Gold releases high-grade gold-antimony drill results at Sunday Creek, expanding the project’s size and strategic significance. The post Southern Cross Gold reports drilling results appeared first on The Motley Fool Australia.

Kalkine

Neutral

21 Aug

ASX Movers Today: Southern Cross Media Group (ASX:SXL) in focus as next catalyst watch reshapes Communication Stocks

Highlights Reporting season is refocusing the Australian market on earnings quality, guidance and cash conversion. Southern Cross Media Group (ASX:SXL) is being assessed through a communication stocks lens centred on subscriber trends, ARPU, network investment, churn and free cash flow. Fresh sector disclosures can reshape expectations when operating evidence differs from the first market reaction. Southern Cross Media Group (ASX:SXL) is in focus as Australian market participants assess repor...

Kalkine

Neutral

20 Aug

What could ASX 100 mean for SCA (ASX:SXL)?

Highlights The distinguishing feature in SCA is the sequencing of pricing discipline and customer churn, which makes a generic communication stocks reading insufficient. This coverage treats SCA as an operating case study, beginning with recurring revenue and then testing customer churn. The sector lens is used to explain business mechanics while ASX 100 remains the wider Australian market reference. Pricing discipline is the practical bridge between the latest update and the companys underlyin...