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Baby Bunting Group

Consumer Discretionary Distribution & Retail

Baby Bunting Group is a leading specialty retailer in Australia, focusing on baby goods for children up to three years old. The company operates a network of stores across Australia and New Zealand, offering a wide range of products including prams, car seats, nursery furniture, and clothing. Its market position is strengthened by its comprehensive product range and customer service, catering specifically to new and expecting parents.

Short position

short percentage0.80%
reported shorts1.1M
shares on issue136.844M

Baby Bunting Group (ASX:BBN) has 0.80% of its shares on issue reported as short positions as of 5 Oct 2026, or about 1,090,468 shares. Over the past 30 days that figure has risen 0.31 percentage points, and over 90 days it has risen 0.18 percentage points. Its highest recorded short interest was 5.63% in August 2023. BBN is classified in the Consumer Discretionary Distribution & Retail industry. All figures come from official ASIC short position reports, published with a four trading-day (T+4) delay.

Price & short interest

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Baby Bunting Group (BBN) News

Latest articles and price-sensitive announcements with AI sentiment classification.

Kalkine
Neutral
4d ago

How Will Baby Bunting Pitch Its Story Next Week (ASX:BBN)?

Highlights Baby Bunting's annual meeting is scheduled for next week. The retailer delivered record sales and margins last financial year. Board members added shares on-market in September. Baby Bunting (ASX:BBN) heads toward its annual meeting next week with a record year behind it and a share price that has struggled to reflect it, as rising rates and fragile consumer confidence weigh on retail stocks. The specialist baby goods retailer will have a chance to update the market on early tradin...

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Kalkine
Negative
5d ago

Can Baby Bunting's Store Revamp Outrun the Rate Rise (ASX:BBN)?

Highlights Baby Bunting enters its first full trading week since the latest rate rise with a refurbishment programme in full swing. Refurbished stores have traded well, while the older part of the network slipped behind plan late in the year. Heavier capital spending lifted net debt, putting execution and cash flow firmly in focus. Specialty baby goods retailer Baby Bunting (ASX:BBN) begins this week facing the first full stretch of trading since the Reserve Bank lifted the cash rate again la...

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Kalkine
Neutral
28 Sept

Can Baby Bunting (ASX:BBN) Keep Its Margin Run After Index Exit?

Highlights The specialist baby goods retailer dropped out of the broad market index at the September rebalance, effective last week. Record gross margin and strong profit growth last year give it momentum heading into its October annual meeting. Leadership expects comparable sales growth to moderate while stores close for refurbishment in the first half. Baby Bunting (ASX:BBN) is trading outside the broad All Ordinaries index this week after the September quarterly rebalance took effect last ...

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Kalkine
Neutral
20 Aug

Baby Bunting (ASX:BBN): Why does All Ordinaries context matter?

Highlights For Baby Bunting, the All Ordinaries backdrop is useful only as a comparison point; the stronger evidence comes from how operating leverage feeds into execution discipline. Baby Bunting is approached from the quality of customer concentration, not from a broad market-direction call. The analysis works backwards from execution discipline to test what operating leverage is actually saying about the business. That company-first framing keeps the All Ordinaries reference useful without a...

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Kalkine
Positive
18 Aug

Baby Bunting Shares Jump on Record Full-Year Result (ASX:BBN)

Highlights The baby goods retailer reported record annual sales alongside a sharp lift in profit, with gross margin expanding meaningfully across the period against the prior comparable year. Management issued upbeat guidance for the coming year, pointing to continued sales growth and further margin gains as the business builds on its turnaround momentum. Shares surged in the session following the release, marking one of the strongest single-day moves among consumer-facing names across the curr...

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Kalkine
Neutral
16 Aug

Baby Bunting (ASX:BBN): Why Is Its Margin Reset Drawing Attention?

Highlights Baby Buntings recent operating story is increasingly about margin discipline rather than simple revenue expansion. Refurbished stores and online channels have continued to show stronger momentum even as broader trading conditions softened late in the year. The next phase depends on whether higher margins, store productivity and disciplined costs can remain durable across a cautious consumer backdrop. Baby Bunting is attracting renewed attention because the retail narrative has shif...

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Kalkine
Negative
25 June

BBN (ASX:BBN): What This Retail Warning Could Mean for Consumer Stocks

Highlights Baby Bunting’s latest guidance revision has placed discretionary retail spending under renewed market scrutiny. Consumer spending trends are becoming a major focus as retailers navigate changing economic conditions. Retail sector participants are increasingly assessing execution, customer demand and operational resilience across the [ASX 200]. Australia's retail sector has returned to the spotlight after Baby Bunting Group (ASX:BBN) issued a softe...

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Kalkine
Neutral
23 June

BBN (ASX:BBN): Penny Stock News Needs a Hard Filter

Highlights ASX penny stocks are being judged through news quality, cash runway and execution risk. Baby Bunting Group (ASX:BBN), Navigator Global Investments (ASX:NGI) and Botanix Pharmaceuticals (ASX:BOT) sit near the current watchlist. The key test is whether fresh announcements change the business story or only lift attention for one session. ASX penny stocks are being filtered through announcement quality, cash runway, liquidity and execution risk as market watchers separate genuine catal...

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