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BBN

Baby Bunting Group

Consumer Discretionary Distribution & Retail

Baby Bunting Group is a leading specialty retailer in Australia, focusing on baby goods for children up to three years old. The company operates a network of stores across Australia and New Zealand, offering a wide range of products including prams, car seats, nursery furniture, and clothing. Its market position is strengthened by its comprehensive product range and customer service, catering specifically to new and expecting parents.

Short position

short percentage0.80%
reported shorts1.1M
shares on issue136.844M

Baby Bunting Group (ASX:BBN) has 0.80% of its shares on issue reported as short positions as of 5 Oct 2026, or about 1,090,468 shares. Over the past 30 days that figure has risen 0.31 percentage points, and over 90 days it has risen 0.18 percentage points. Its highest recorded short interest was 5.63% in August 2023. BBN is classified in the Consumer Discretionary Distribution & Retail industry. All figures come from official ASIC short position reports, published with a four trading-day (T+4) delay.

Price & short interest

Toggle series, zoom, and compare · ASIC daily, T+4

Baby Bunting Group (BBN) company profile

Profile, insiders and operations

Company

AI-generated research profile of Baby Bunting Group

baby products
retail
Australia
specialty store
consumer goods

BBN intelligence dossier

Public-source evidence for this company, with industry drill-up links.

  • Tax paid and taxable income records
  • Government contracts and public money
  • Emissions and trade exposure
  • Political donations and lobbying links
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