Baby Bunting Group logo
BBN
Consumer Discretionary Distribution & Retail

Baby Bunting Group

Short interest
0.80%
+0.24 pp 30d
as of 9 Oct 2026
Reported shorts
1.1M
Shares on issue
136.844M

Baby Bunting Group (BBN) Short Interest

Baby Bunting Group (ASX:BBN) had 0.80% of shares reported as short positions as of 9 Oct 2026, representing 1,090,784 shares. Baby Bunting Group operates in the Consumer Discretionary Distribution & Retail industry. Source: ASIC short position report (T+4 delay).

Source: official ASIC short position report, T+4 delay. Methodology · Disclaimer — not financial advice.

Price & short interest

About Baby Bunting Group

Baby Bunting Group is a leading specialty retailer in Australia, focusing on baby goods for children up to three years old. The company operates a network of stores across Australia and New Zealand, offering a wide range of products including prams, car seats, nursery furniture, and clothing. Its market position is strengthened by its comprehensive product range and customer service, catering specifically to new and expecting parents.

Company profile →

Baby Bunting Group (ASX:BBN) has 0.80% of its shares on issue reported as short positions as of 9 Oct 2026, or about 1,090,784 shares. Over the past 30 days that figure has risen 0.24 percentage points, and over 90 days it has risen 0.16 percentage points. Its highest recorded short interest was 5.63% in August 2023. BBN is classified in the Consumer Discretionary Distribution & Retail industry. All figures come from official ASIC short position reports, published with a four trading-day (T+4) delay.

Short interest

History & FAQ →

Weekly context: The 10 most shorted ASX stocks — Week 41, 2026.

Strategy fit

How each stock picker strategy reads BBN today

Prices to 14 Oct 2026 · Mechanical readings of published rules, not recommendations · Not financial adviceFull strategy readings →

BBN fundamentals

In the year to 30 Jun 2026, Baby Bunting Group (ASX:BBN) recorded revenue of A$556.0M and net profit after tax of A$11.2M. A year earlier it recorded revenue of A$521.9M and net profit after tax of A$9.5M. Year-on-year growth: revenue +6.5% (FY), EPS +17.9% (FY). Net margin 2.0%, return on equity 9.2% (FY). Figures are in AUD, the company's reporting currency; source: Yahoo Finance, as at 14 Oct 2026.

Full statements, ratios and filings are on the Financials tab. Not financial advice.

Full financials →

Company details

address

153 National Drive, DANDENONG SOUTH, VIC, AUSTRALIA, 3175

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